In-House Creative Team
Our dedicated team of creative specialists in Bhutan are responsible for reviewing outputs for tone, quality and brand safety, adding human judgement where it matters most.
Personalised products
are powerful.
But launching them
is complex.
You need the technology to create the personalisation. The production expertise to make every product look and feel premium. The infrastructure to manage orders, fulfilment and scale. And the confidence that what your customers receive will live up to your brand...
Industry
standard
standard
Basic and limited personalisation
- Adding name and nothing else
- Templated outputs
- Low engagement
standard
Rich and deep levels of personalisation
- Customising the character's names, appearances, traits, story arcs
- Characters rendered in full likeness
- Engaging experience for kids and parents
Production and fulfilment partners
Providing the end-to-end infrastructure for QA, production and fulfilment, keeping the journey simple and straightforward.
Brand IP Management System
A centralised platform for managing approved stories, content, guidelines, permissions and sign-off workflows.
Proprietary AI technology
Our advanced AI engine turns people's favourite characters, worlds, and photos into personalised products faster, without compromising creative quality.
- High-quality and scalable personalisation
- Brand-safe measures built-in
- Easy deployment with our API tech stack
High-quality and scalable personalisation
Brand-safe measures built-in
Easy deployment with our API tech stackStart building personalised products
Speak to MagicLabs team
Products
Our family of products
We've launched multiple products to help brands, IP owners and platforms scale and launch their own personalised offerings.
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Turning your brand worlds and characters into personalised books unique to every reader.
- Unlock a new revenue stream from the world and characters people already love
- Personalise every story while protecting your brand
- Turn your IP into rich, personal experiences
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Turning memories and milestones into personalised books worth keeping forever.
- Launch without having to build from scratch
- Guarantee high-quality books every time
- Provide a seamless and effortless customer journey
More to come...
Learn moreWe are constantly tinkering with new products and training our AI model. If you're interested in learning more, get in touch.
Why Us
Delivering quality and scale
Creating personalised products with industry giants for over a decade.
million+ revenue generated for our partner
Quality that drives results. We make personalisation feel simple and worth paying for; with over 5 million personalised products sold and a 100% uplift in conversion rate delivered for our biggest client.
hours spent training our AI model
AI is not new to us. For over a decade, we have worked with experienced designers to develop unique algorithms that guarantee high-quality, considered and polished products and experiences.
specialists and growing!
Based in Bhutan. A country known for measuring growth through happiness, and home to our in-house creative team. They bring the human care, judgement and quality to each and every story.
Get in touch
Our team is standing by to make personalisation easy.
Offices located in London, Singapore, San Francisco and Bhutan.
Our story
For over a decade, we’ve been dedicated to doing personalisation right. Founders - Laurent and Naren met at business school, united by an interest in storytelling and a belief that the right blend of technology and human craft could create more meaningful personal experiences.
That belief continues to shape how our global team works today: sharpening our tools, developing our talent and building the technology that helps our partners deliver beautiful, high-quality personalised products with confidence.
We’re incredibly proud of the technology and hub we’ve built in Bhutan. The home of the Gross National Happiness index and the world’s first carbon-negative country.
It is our blend of technology and human craft that enables us to help create and tell the most magical stories. Bringing generations together, reawakening a love of reading and helping people step into familiar worlds in entirely new ways.
Magical, not mechanical.
Powered by technology, crafted by humans.
Frequently Asked Questions
Don't worry, you're not the only one!
What does MagicLabs do?
The complete platform for personalised books and stories. MagicLabs provides the technology, talent and infrastructure behind high-quality personalised photo and story products.
Are your solutions white-label?
Yes. All our products are designed to be fully white-labeled, ensuring a seamless brand experience for your customers from start to finish.
What types of products can we create?
While we specialise in high-end photo books and personalised storytelling, our infrastructure is adaptable for a wide range of physical and digital personalised media.
How is MagicLabs different from generic AI tools?
In many ways! MagicLabs is built around bringing personalised products to market, not just generating content. We also combine AI-assisted technology with our team of human experts to provide quality control.
How does MagicLabs ensure product quality?
MagicLabs combines technology with professional creative oversight. Our automated workflows help make personalised production faster and more scalable, while our highly trained creative production team based in Bhutan reviews every product before it moves into production. This helps protect design quality, storytelling standards and the final customer experience.
Who is MagicLabs best suited for?
MagicLabs is suited to photo platforms, retailers, publishers, entertainment companies, content owners, gifting businesses, IP owners and brands looking to create personalised products.
Still have questions?
Get in touch via email or phone with our dedicated team. We look forward to hearing from you and will try to get back to you within 24 hours.